brand designEast Hill Medical Group, a full-body medical wellness practice, wanted to modernize their logo & printed materials to complement their extensive range of services.
2022
The original logo was nearly 15 years old and featured strong, serif type, an earthy color palette, and an organic leaf motif.
With this update, it was important to maintain brand equity while visually bringing the business into 2022. The updated logo has been modernized with a clean wordmark, refined icon, and a more modern color palette. The sans-serif type is lightly embellished, and the slanted terminals convey a modern, upscale atmosphere without feeling sterile.
I’ve chosen a neutral, high-contrast color palette that centers on their existing chartreuse color. The leaf icon can be used alone or with either logo variation, and the outline coordinates well with the wordmark.