website & user interface design
Primal Pets Supplements, a division of Primal Pet Group, launched their lineup of CBD & CBG supplements for dogs & cats in 2021, and wanted a website that educated pet parents on the value of cannabinoid supplementation.
Produced in 2021 while part of the team at Pure Strategic.
The Problem
Oversaturated Market
The market for CBD & CBG supplements has exploded. How do we help Primal stand out as the brand with not only the highest-quality product, but the easiest to use, as well?
No Direct-to-Consumer Sales
Primal Supplements are only available at neighborhood pet specialty retailers. How do we create a website that educates users about CBD & CBG supplements and directs them to their local retailer to purchase?
The Solution
Education
We’ve created the Primal Pets website to serve as an educational destination for consumers interested in learning about CBD & CBG supplements. From educational blog articles to clear information on ingredients and how they have been shown to benefit pets, each page of the Primal Pets website is geared toward educating pet parents on the benefits of not just cannabinoid supplements in general, but Primal Pets supplements.
Homepage
Desktop
Mobile
The homepage was designed to provide a clear introduction to the product lineup & the company’s values. We’ve prominently included sections to encourage the user to learn more about the product quality, from the ingredients to the test results.
Product Detail Page
Desktop
Mobile
Because Primal Pets Supplements are only available in neighborhood pet stores, we used the product detail page as an opportunity to educate, rather than to sell — from visually calling out the product’s key benefits with custom iconography to detailed information on the product’s features & benefits. We’ve also showcased other product offerings that could work for this same pet parent.