packaging design & category identityPrimal Pet Foods wanted to completely revamp their treats category, looking for eye-catching packaging that would stand out in the treats aisle and encourage customers to buy.
Produced in 2022 while part of the team at Pure Strategic.
While each line in the category has a unique bag design, I kept the badge placement & design cohesive throughout. We opted to call out the treats’ unique textures, Primal’s thoughtful sourcing, the simplicity of their ingredients, and any Primal products used in the treats.
